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TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made videos appearing in their feeds. This initiative comes as the company disclosed that it now features more than 1 thousand million content made with AI.

Trial and Implementation

The new functionality is being tested over the coming weeks before a widespread release. This development aligns with a surge in AI-generated material, driven by recent AI video creators.

AI Content on Other Platforms

It has been noted that approximately 10% of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this material is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.

Based on user feedback that a lot of users like content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the option to adjust the amount of that, depending on their own likes,” commented a company executive.

Volume and Proportions

The service disclosed that there are presently 1.3 billion videos on its network labeled as made with AI. In total, more than 100 mn media items are added to the service daily, making clips made by AI a minor percentage of its total content library.

How to Adjust Settings

Viewers will be in a position to limit or boost the volume of artificial media they watch by using the “manage topic” feature in the application and selecting the AI content topic. Other topics that can already be adjusted under the tool include news, clothing, aesthetics, and dance.

AI Disclosure Rules

Its policies require content makers to identify lifelike AI-generated content, and it forbids harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.

Additionally, the app will henceforth attach an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This step is aimed to deter users from seeking to bypass the disclosure requirement.

Educational Initiatives

TikTok is also establishing a $2 million educational fund for professionals and groups to create learning resources about using AI responsibly. This project will benefit charitable organizations specializing in educating coding and technology.

Moderation Strategy

TikTok has supported its content review process, amid controversy over plans to lay off numerous review team members in the United Kingdom. It is set to cut a significant number of roles in its content moderation team in London, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.

A senior executive clarified that people-led review would remain essential, but AI can safeguard staff by removing the most distressing content prior to it gets reviewed by humans. The platform reported a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”